Provide a phone number

If the viewer has to search extensively for basic contact information, they are likely to take their search elsewhere. This is a basic element that one would think is obvious. The key is to make it easily obtained by the viewer.

Proof read your text

Spelling and grammar errors undermined your credibility and professionalism.

Update your links

If you have moved pages, install a meta refresh tag on your old page. This will enable people whom have book marked your site to find your new location.

Be specific on your home page

Provide a table of contents and a site map for the visitor. By outlining your services they will be able to tour your site with efficiency.

Provide an e-mail address

This reflects that you value feedback and input from the consumer.

Provide a thorough search engine

The key should be easily located,making navigation that much more convenient.

Be an individual

Incorporate something unique into the content of your site that sets you apart from the masses of mediocrity and redundancy.

Remember the importance of moderation

Find a balance of an artistic layout and functionality. Web users are impatient, therefor it is important to be interesting, yet concise, esthetically appealing and convenient.

Don't be condescending

You want to prove that you are a viable resource and provide a friendly learning environment.

Remember the value of humor

Where appropriate, try to entertain the visitor while educating them.