Consistency

Always use a consistent format from page to page in your Web site. If your navigation on the first page is on the left margin, then keep your navigation on that side in subsequent pages. This helps your viewer successfully navigate through your site without having to use the browser's back button or look for a way to get out. The look and placement of graphics such as a company logo should be the same throughout the site. This ties all your pages into a uniform look and feel that makes your viewer feel comfortable within your site.

Create texture by varying sizes of graphics

A Web page that has a large dominant graphic or text with varying smaller objects is much more interesting than a page with everything the same size. Ask yourself what you are trying to emphasize on the page to determine what should be larger and what should be small.

Eliminate dead space

It is important for graphics to be optimized for speed and image size. It is important to crop out dead space in a picture and zoom in on the subject or the action. An image manipulator like Adobe Photoshop, Photo Deluxe, or Macromedia XRES are great photo manipulators for cropping and touch up.

Using Frames

Frames can be used to help make a Web site more elegant or sophisticated, but can also distract a viewer's attention away from content. Be cautious of how you use frames and their effect upon a page.

Use Tables

Tables help organize the structure of a page. They let you specify the length of a text column, align graphics, and put margins around your page.