Free Promotion Techniques & Advice for Writing Titles, Meta Tags, and Links

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HTML Coding Considerations
Free promotion advice for writing effective web pages

The most important thing a search engine reads is your page's title. This is the title appearing on the top bar of your web browser and also listed under the menu when you bookmark a site. The search engines consider this the best description of your web page's content and index it accordingly. If a keyword(s) in a search query are found in your page's title, it will be indexed ahead of those sites containing the keyword in the body text only. Therefore, always use the most powerful and relevant keywords in your page's title. Some search engines will read only 40 characters of the title and some will read as many as 90. This means in order to take full advantage of all search engines the title should contain 4 to 10 keywords for promotion.

Another trick is beginning your title with a number or the letter 'A'. Because some search engines list results in alphanumeric order, this could place your site at the top of the list. Yahoo comes to mind here, their results begin with symbols, followed by numbers, then letters. What about using a symbol to begin the page title? This would work for most search engines with the exception of Lycos, they will ignore the entire web page if a symbol is used in the title. Be cautious. Also, Yahoo has seen every trick in the book so be honest and don't try to deceive the Yahoo staff with promotion titles that read like spam.

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META Tags and Keywords

What are META tags?
META tags are special HTML code telling some search engines what your web site contains, what they should or shouldn't read, and what language they're in. Some of the major search engines use this information to provide a description of your page on the results list. There are many types of META tags, but the "Description" and "Keyword" tags are most important to the search engines.

The coding looks like this:

<HEAD>
<TITLE>Search Engine Promotion Advice for titles, Meta tags and Links >

<META Name="description" CONTENT ="Everything you want to know about writing titles, meta tags, and description for Top 10 Search Engine promotion placement.">
<META Name="keywords" CONTENT= "meta tags, search engines, promotion, advice, free, top 10, keywords, techniques, tutorials, information, promote">
</HEAD>

All HTML documents should contain code at the top of the page similar to the code above. The only differences you might see are in capitalization, but this is not important to the search engine. It is important you use only one line when writing your "description" and "keywords", some search engines may not read the entire list if it is divided into more than one line.
The <!--> comment tag below the title is also important. This is here for you to provide a description of your site for the search engines that don't read meta tags but do read comment tags, (Excite comes to mind here). This way you are preparing your site for all different search engines.

The Description
: This should be prepared specifically for your viewer because it will lead them into your site. When a person searches the Internet and is given the top ten results your description will be listed below the title of your web site. You want this description to grab your viewers attention and entice them to enter your site. For the search engines that don't use META tags (Excite and Lycos, for example), they often read the first few lines of text and that is their description of your site. Therefore, your first couple lines of text should also grab the viewer's attention, leading them into your site.

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